Avenue Z (Beth) is much more than just a copywriter. She brings excellent, creative ideas for our outbound email campaigns, white papers and webinars. She makes me look good by taking my concepts to new, professional levels. She even suggests unsolicited new campaigns. It's like this perfect little marketing arm I don't have to worry about or manage.

Christopher Uschan, Director of Marketing
Omnipress

Marketing

contactme-btnHow long has it been since you looked at the content that sells your organization?

  • Is your web copy touting your features or addressing the problems of your potential customers?
  • Are your marketing documents merely advertisements?
  • Do your email blasts engage or simply exist?

Avenue Z offers several services to help you rethink your marketing materials and create new relationships with your present and potential customers. The goal is to change your promotional strategy so your organization is the first place your contacts will turn for answers, products and services.

Sample Marketing Services:

  • Marketing Collateral Analysis: What message are you sending?
    Avenue Z will review all your existing marketing and promotional collateral and make suggestions to improve continuity, effectiveness, message and content.
  • Staff Survey: What does your team know that you don’t?
    What makes a potential customer say yes, no, maybe or not now? What holds up the successful implementation of your product or service once you’ve made the sale? Why do your customers leave for another vendor? The collective knowledge of the people who have regular contact with clients and potential clients is a gold mine for an organization’s decision makers.  Avenue Z will design a custom survey for your staff to help you identify key sales and retention challenges.
  • Key Message Brainstorming: What does your organization do, in 15 words or less?
    Coming up with the perfect slogan or tagline can be painful, especially when it’s hard to find time to think about what you represent to your potential clients. Avenue Z takes a fresh look at your organization and creates key messages that you can use to clarify your organization’s place among your competitors.
  • Marketing Retreat: What if you simply had a chance to think?
    What if you were able to shut the door for a whole day and do nothing but think clearly about your marketing? Avenue Z’s Marketing Retreat facilitates message brainstorming, document creation and resource identification. A retreat generally lasts 1.5 days in the comfort of your offices and includes a Marketing Collateral Analysis, Staff Survey and Key Message Brainstorming.